Summer Strategy

Monday January 20th, 2014 – Island Lake, IL

2014 is going on three weeks old, and I really like the direction it’s going. I’m working all over the place, yet staying close to home. Bookings are lining up exactly how they’re supposed to, but smart eyes need to be looking forward to the summer months. They are always the hardest to fill.

In the North, people don’t want to be inside when the weather is nice. Period. I can’t say that I blame them, as I feel the same way. There aren’t that many friendly weather months around here, so when they’re here the last thing I want is to be missing any fun. This is of significant concern, as I don’t want to be missing any paychecks either. I can’t have it both ways so I need a solution.

The time to think about coming up with a strategy is now – not on the Sunday before Memorial Day like I usually do. By then it’s too late, and all that’s left are scraps. 2013 was beyond terrible and I don’t intend to give an encore performance. June, July and August need my attention now.

One satisfactory solution would be another run on cruise ships. I shudder to think of doing that longer than three months, but I could stand twelve weeks if I had to – especially if I could have it booked soon. Knowing I had my summer nut covered would add confidence to everything else.

Another satisfactory solution would be – gasp – a radio job. I haven’t thought about doing that for a while, but the timing would be perfect. I swore I’d never bark up that tree again, but to say never just isn’t realistic. My needs are changing, and this might be the perfect time to rethink it.

I did manage to book a speaking engagement for the end of the month that will allow me to get some video that I can hopefully use to get more. I will at least have more avenues to scour to line up future work, and that brings hope for the summer as well. Depending on comedy alone for the summer months is a major mistake – at least in these times. I’d feel much better with a backup.

One thing that is going to eventually help immensely is a consistently sent monthly newsletter. Even though I’ve yet to send out the first one, it will get my name in front of as many bookers of paying work as I can find, and by sheer volume alone I’m sure some work will end up my way.

I should have been doing that all along, but I haven’t. There are reasons, but none qualify as an acceptable excuse. I was ‘busy’. Really? Busy doing what – not working? Again, I’m focused on marketing this year and this is one of the first things that need fixing. I’ve been bad far too long.

Having a newsletter start out now will give me at least a couple of chances to grab the attention of somebody who can hire me for the summer months. It will take at least six months before I am able to establish any consistency, and I know that going in. I’m expecting a payoff in December.

I’m looking to cultivate names of bookers, fans and media, and get them to hopefully think of me when an opportunity arises. That doesn’t happen overnight, so I’m starting to work on it now. My pit crew chief Eric had to switch carriers, as he didn’t like the software system of the first.

We knew there would be glitches getting started, and this was a big one. It’s a week after we’d hoped to get it sent, but nobody but us cares so we’re golden. We’ll keep plugging until it’s out.

It may be in the single digits outside, but I’m thinking about summer inside my head.

Another extensive run on cruise ships may be a way to successfully survive the summer slow season.

A radio job wouldn’t be bad either.

This option doesn’t appeal to me in the least, even though the guy’s sign is pretty funny.

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The Peak Of Ripeness

Friday June 21^st, 2013 – Niles, IL

   It’s the first day of summer, and once again I find another year slipping away. After today days start to get shorter again, so this is it – the prime day of the year. I’m not booked tonight, and I’m not thrilled about it in the least. I want to be out working as much as I can, and that’s every week.

   Nothing else makes me even close to happy. I’ve resigned myself to the icy fact that I’m never going to have that solid family relationship I have always wanted, but if I can’t have that the only other thing I’d ever want is a chance to be on stage entertaining people who are there to see me.

   I’ve been chasing that tricky rabbit longer than I think I should have, and I don’t feel any closer now than when I started. I have come untold light years as a performer, but nobody knows who I am so what good is it? I know I can go on stage and light up a room, but nobody powerful cares.

   Rodney Dangerfield had a great joke that said he quit show business and when he quit – he was the only one who KNEW he quit. That’s funny to anyone who isn’t living it. I feel like I’m there now myself, and I’m not laughing. I’m not even smiling. I’m panicking, and that’s never good.

   There are too many choices to make, and I have no idea which ones are correct. I’ve made a lot of stupid ones through the years, but even so I still paid my dues and developed my natural talent to the point it’s ripe and ready to pick. I’m at my peak just like today is the peak of the summer.

    I don’t want to waste any more time, as that peak ripeness won’t last forever. It will eventually get soft and rot, and the last thing I want is to be a rotten piece of fruit that fell off the tree. I have come way too far for that, so I decided to do something about it. I am not satisfied with this fate.

   In a perfect world, I’d be working six to seven nights a week in nice venues for audiences filled with my fans. I’d super serve those people, and give them my very best each night. I’d sign every autograph and pose for every picture after the show, and live the rest of my days brightening the days of as many others as humanly possible. I’ve got the ability, now I just need the opportunity.

   How the hell is that going to happen? I wish I knew. I read an interview with Lewis Black and he said he had resigned himself to the fact he’d never make it – and then he made it. I’m right at that point myself, and I don’t like it one bit. There’s no guarantee I’ll hit anything, and that rots.

   I can rattle off a dozen names of absolutely fantastic standup comedians that the public has no idea whatsoever who any of them are. Look these people up in no particular order and tell me if you don’t think they’re hilarious. I know they are, because they’ve paid their dues just like me.

   Here’s a list off the top of my head: Tim Cavanagh, Tim Walkoe, Tim Northern, Dwight York, Don Reese, Jim McHugh, James Wesley Jackson, Beth Donahue, John McClellan, Danny Storts, Ross Bennett, Keith Stubbs, Todd Johnson, Auggie Smith, Bill Gorgo, Rick D’Elia, Wally Wang and now I’m going to get in trouble because I’ll leave someone out unintentionally. Suffice to say not everyone makes it.

   I’ve said it before, and I wish it weren’t true – talent does NOT assure anyone of career success in the entertainment business. In sports it may be different, but this isn’t sports. This is a business based on subjective opinions of many that have never once attempted to do themselves what they are allegedly experts at choosing. This has always been frightening and extremely disturbing, but I don’t see it ending any time soon. There are hoops that are to be jumped through, like it or not.

   I don’t like it and never have, but if I intend to change my current status I need to suck it up for at least a little while and get back out there. There are so many places other than comedy clubs to approach, and that’s where it gets tricky. Where do I go and who do I talk to? I haven’t been able to figure it out until now, so what leads me to believe I’ll do it now? I can’t, so I need some help.

   I had lunch with Marc Schultz today, and in his world he’s in a similar situation. Marc books a variety of entertainment acts and has for years. He inherited an agency from his father, and even though he’s not a comedy booker per se I have gotten a decent amount of work over the years.

   Marc and I are friends, and there aren’t many bookers I’d call a friend first. I genuinely like the guy, and even if he never booked me again I’d still hang out with him. That’s all fine, but we put our heads together today to see what we could come up with. His business isn’t what it was, but what business these days is? We can both use a little freshening up, so we came up with a plan.

   Most of Marc’s clients are corporate types. Most of them would never hire a standup comic but he’s going to approach the ones that might. He’s always been good about trying to include me on any sampler videos he sends, and I totally appreciate it. But I can do the job, and he realizes that.

   We also agreed that Marc is going to go after club work that I haven’t gone after, for a fee. I’m delighted to pay anybody to get me work I don’t have, so this is a no brainer. If he can land some decent work, I’m all over it. I don’t want to work the toilet circuit anymore, so these will be good clubs that will pay decent money. He’s not familiar with the club market, but he’s willing to try.

   This is not a long term fix, but in the short run it could be great for both of us. I won’t be stuck doing what I’ve never liked, and it’s always good to have a third party selling me rather than me stumbling and stammering and asking for work like a vagrant asks for change. I’ve never liked it.

   Steady work is what’s it’s about in any facet of show business. Period. I’d rather work steadily and make livable wage than be a big star one minute and a has been bum the next. I’m all about a steady career with regular income. I’ve come close many times, but I’ve never been able to make it last. There’s always been a radio job to come along and shake things up in a destructive way.

   I’m not foreseeing any radio in my immediate future. That ship has sailed – or sunk. What I am going to do is cross every T and dot every I and go after all the quality standup comedy work I’m able to get. It could be comedy clubs, cruise ships, colleges or corporate. I can handle just about anything at this point, but what I can’t handle is not working at all. That’s totally unacceptable.

   I look at comics from my generation of performers like Louis CK and Jim Gaffigan, and I want to be doing what they’re doing. How did they get it? I don’t know. I’m sure it was a lot of things. Talent is a part, but so is persistence, connections, luck and who knows what else? It’s complex.

   If I don’t get myself in front of someone, I’ll never have any chance to do anything. That’s not what I want to have as my final legacy, so at least Marc is going to be out there trying to mention my name to people who can book me in decent venues. Why haven’t we done this before now?

   Neither one of us has an answer. Marc was doing his thing, and I was doing mine. Now we’ve both run out of ‘things’, and this is a logical fit – at least for now. I’m going to dive into booking myself in as many quality places as I can. No more toilets. If I succeed, my life will change soon. It’s not like I don’t know what I’m doing, it’s just that where I’m doing it hasn’t gotten me seen.

Summertime Blues

Wednesday April 17^th, 2013 – Libertyville, IL

   Summer will be here sooner than later, and I’m probably one of the few who live in the climate region I do that is dreading the thought. While everyone else is out barbecuing and camping and having the times of their lives, comedians are scraping to piece together a living. It’s a struggle.

   It can be a struggle all the other months too, but summer is the toughest time of the year by far. Who wants to be inside seeing a comedian when there are baseball games to attend or swimming pools to enjoy? I was born and raised in a place that has nasty winters, so I feel that way myself.

   It’s always been a challenge to stay booked in the summer, and it’s not getting any easier. I’ve managed to squeak through and survive all these many years, but it hasn’t been easy. Some years are better than others, but as a rule summer is the slow time for comedians. I need an alternative.

   Bands can work festivals, and that’s often a solid source of income for them. Comedy does not play well outdoors, even though it’s been tried. I’ve worked many an outdoor gig where I’ve had to talk over a plane flying over or watch someone change a dirty diaper in front of me as I work.

   One of the few places where comedy business carries on as usual during the summer months is the South. They’re used to the hot weather and they deal with it accordingly. Comedy clubs seem to do well year round in the South, and in years past I’ve gone down there to salvage a summer.

   When I was working for Carnival Cruise Lines I had a great summer – probably the best I have ever had. I was surprised to discover people want to cruise in the summer, but apparently they do and it was great for my wallet that year. I’d gladly do it again if I get the opportunity, but I’m not in that loop these days. There’s a new booker in charge, and I haven’t been able to get a booking.

   Part of the reason is that I haven’t tried to get in his face about it. I’ve been too busy getting my ‘Schlitz Happened!’ show off the ground and everything else I’ve got going on. Bookings are the last thing I’m worried about, when in fact they should be the first. Now here comes summer heat and my bookings are ice cold. After I complete my Schlitz run in two weeks my calendar is bare.

   I’ll get some last minute stuff thrown my way as I usually do. Bookers I haven’t worked for in a while will contact me and I’ll be ‘fresh meat’ on their schedule. There’s always a fallout at the last minute for whatever reason, and that’s how I’ve been able to make a living for all this time.

   I don’t want to have to depend on having to wait for other people’s scraps though. I’ve been at this long enough where I should be enjoying the lion’s share of the bookings and not playing the role of the buzzard hovering above a rotting carcass. I’ve earned my place, and I need to claim it.

   Once again, it all boils down to a successful marketing plan. If I can find a way to pack fannies in seats, I’ll work all I want. I’ll have so many gigs I’ll need to clone myself to take them all. It’s not that way now, and I need to change that in a hurry or I’ll be mowing lawns or setting up rides at a carnival. As each year passes, leaving my summer bookings to the fates is not a wise choice.

   Maybe I’ll be able to carve out a summer niche for ‘Schlitz Happened!’ at some point. There is a big church festival market in the Milwaukee area, and that could be a perfect fit. This won’t be the year as it’s way too late, but next year is a definite possibility. As of now, this summer is one of the slowest I’ve had in a long time. I’ll either adapt or starve, and I don’t like the last option.