Posts Tagged ‘Milwaukee Admirals’

Breathing Room

November 2, 2013

Friday November 1st, 2013 – Fox Lake, IL

I said at the beginning of the year I wanted this to be my best year ever. I don’t know if I made it, but I’m pretty close. Yes there were some disappointments, but for the most part I had a stellar 2013. A lot of exciting things happened this year, some of which have never happened before.

Off the top of my head, I made the ‘Schlitz Happened!’ show a reality and performed it several times in a fantastic venue, appeared on local, regional and cable television, had a speaking role in a legitimate Hollywood movie and got to meet and hang out with one of my heroes Bob Uecker.

Those are all highlights in my book, and I enjoyed every one of them. I also went to Atlanta to participate in the Laughing Skull Festival and got to hang out with the great James Gregory at his home there. James is also a hero of mine for how he has built his career, and getting to hang with him for an afternoon was a privilege. He treated me like a peer, and I’m an even bigger fan now.

Another feather in my cap this year was getting to be ‘The King of Uranus’ on March 13th at the Milwaukee Admirals hockey game. That was one of the most fun experiences I’ve ever had, and it went over extremely well. I know there’s something there, and I want to keep working on it.

I got to host some talk radio shows at WNTA in Rockford, IL and I really grew as a host in that format. It was a great opportunity to practice. I took full advantage of it as often as I could. I also hosted ‘The Mothership Connection’ paranormal talk show on WLIP in Kenosha, WI for half the year, and at some point I’d love to get that back on the air somewhere though I need to get paid.

Money was tight again this year, but it is for almost everyone. Summer was a complete disaster financially, but I’ve had a nice run of late and at least have a bit of breathing room. I’ve worked a lot of fun places in the last month and November and December look solid. The money I make is spent before I receive it, but at least my rent is paid with a few bucks left over for the other bills.

Living week to week is SO not what I want to be doing anymore. It’s hectic and a huge energy drain I’d rather not have in my life. Robbing Peter is bad enough, but then not paying Paul makes life a constant shell game. I don’t want to be dodging anybody, I just want to pay up what I owe.

For a while there, I was really in a tizzy. I don’t know how I scraped by this summer, but I sure don’t want that to happen in 2014. The key is to plan ahead, but that’s a lot easier said than done when it’s the end of the month and there’s goose eggs in the bank account. Money is the cushion.

If I can find a way to get some legitimate steady income, it won’t take that long to turn my life completely around in a very short time. I’ve put in my time, and I’m ready for a break. I have no idea what that break will be, but I know I’m ready for something. Nobody I know works as hard as I do for as little a payoff, but I can’t give up now. If anything, I’m going to work even harder.

I know the year’s not over yet, but I’m already planning for 2014 and even beyond. That’s just smart business, and I have to make at least some long term plans even though nothing is going to be guaranteed. I have a much better chance of success if I’m planning for it months or even years ahead, and that’s what I need to do. Money gives me some breathing room to look at my options.

2014 will be here sooner than later. Time to plan ahead.

2014 will be here sooner than later. Time to plan ahead.

The Royal Treatment

March 17, 2013

Wednesday March 13th, 2013 – Milwaukee, WI

   Today quite possibly could go down as THE single most fun day I’ve ever experienced. I had a chance to be the center of attention at the Milwaukee Admirals hockey game tonight in full regal splendor as the King of Uranus, and it was exactly what I thought it would be – a hilarious thrill!

The team has long been known for their stellar and original promotions, and this was ‘Salute to Uranus’ night. They put it in their ads, and I heard back from all kinds of people saying they had heard my name everywhere. I hadn’t planned on my name being attached to this gimmick, so the team did me a favor by getting my name out there too. I don’t mind either way, it was just FUN.

The character itself is still in development, but the fact that an adult would dress up like a goof willingly is a sure way to garner attention. If it weren’t true, they wouldn’t keep sending all those poor saps out in public dressed as the Statue of Liberty trying to drum up business for tax places.

If nothing else, it turns heads for a short second even if only to have the person gawking at the costumed kook think “Well at least it’s not ME.” This is the same principle, but it was received well by everyone and turned out to be an amazing experience. I know I’m on to something here.

It helped immeasurably that the team was totally behind this. Jon Greenberg is on top of things, and always has been. He’s the president of the team, but everyone else was great too. Director of Marketing Tim Van Wagoner worked extremely hard to come up with a true or false quiz to give fans on the bench where they’d give a thumbs up or down. It was the ‘Thumbs up Uranus’ quiz.

I also got to drop the ceremonial first puck before the game, and to see the looks on the faces of the players alone was worth my trip. They gawked at me like I really was from outer space, and I had to bite my lip to keep from laughing. It was exactly the reaction I wanted, and I played it up.

Another major highlight was getting to be part of the ‘Human Hockey Puck’ contest. That’s the one that everyone talked about. There’s a huge sling shot and five fans are put on a plastic flying saucer sled one at a time and slung across the ice to knock down targets like bowling pins to win prizes. I’d seen it done before, but being part of it in full King regalia was a treat I won’t forget.

Between the first and second period I got to sit and sign autographs if anyone was interested in getting one. Jon Greenberg and I had no idea if anyone would show up, but there was a long line of fans wanting pictures and autographs and I felt like Elvis for twenty minutes. It was a big hit!

My friend Drew Olson from 540 ESPN Radio came out to support, and we laughed like school girls backstage about how fun this whole thing really was. He’s seen most if not all of my wacky stunts over the years and he has the full perspective of how much it took to bring this idea to life.

Drew’s radio partner Dan Needles ran a blurb about it on his WISN TV 12 sports cast, and I’m very grateful for the exposure. It cemented the evening, and I’ll remember it forever. It was a big thrill to be able to pull this off, and if nobody else is impressed I don’t care. This one was for me!

Here Comes The KING!

February 21, 2013

Wednesday February 20th, 2013 – Milwaukee, WI

   I truly believe 2013 is going to be my most memorable year ever – and in a good way. I feel an energy building and positive things are happening all over the place. This is exactly the way I’ve always pictured it, but for whatever reason it’s taken this long to finally happen. I am SO ready.

I’ve already had a great experience filming a TV spot for Comcast in Indianapolis this year and I think that will lead to other opportunities as the year unfolds. I knocked that spot out of the park and did different material than I did on my Craig Ferguson spot – which was four years ago now.

The Laughing Skull Festival will be a positive experience in Atlanta in March, as everyone that has done it has nothing but raves about the entire vibe of the event. Then in April it’s a chance to shine in my hometown of Milwaukee with a series of ‘Schlitz Happened!’ shows. It’s all a dream come true, and exactly what I want to be doing. I’m finally starting to see a payoff for my efforts.

Today I got the best possible birthday gift I could imagine when Jon Greenberg called to invite me to be a part of a promotion on March 13th for the Milwaukee Admirals hockey team as they’ll be doing a “Tribute to Uranus Night”. Anyone who knows about Uranus knows March 13th is the date Sir William Herschel discovered the planet in 1781, and it’s the perfect day to pull this off.

I’m not exactly sure what the final outcome will be, but I get to make an appearance during the game as The King of Uranus and I couldn’t be more thrilled. What fun it will be to show up with full regal splendor and walk out on the ice in front of hockey fans. Some may boo, others will be stunned – but EVERYONE will laugh and that’s the whole idea. This legitimizes this gimmick.

I’m especially thrilled to be doing this for the Admirals, as they’ve always been marketers and promoters of the highest order. My friend Tom Green used to sing the national anthem at games in full Elvis regalia, and it was a fantastic promotion that fans came to know and enjoy. They’ve always been ahead of the curve with their promotional savvy, and this is the perfect gig for me.

I have known Jon Greenberg and Admirals VP of Business Development Mike Wojciechowski for years and couldn’t think higher of both of them personally or professionally. Woj is naturally funny and has always been a fan and supporter of mine and Greenie worked in the front office of the Milwaukee Brewers for years and would always leave tickets for me whenever I needed any.

These are exactly the kind of people I want to work with and be around, and I’m flattered they decided to let me be a part of this event. Nobody else on Earth could pull this off and if nothing else it will be one of the most memorable nights of my life. Who else could be King of Uranus or more importantly – who else would even WANT to be? I’m going into this without competition.

This could be a huge success or a total flop, but I’m totally betting on success. Greenie told me they’re always looking for promotional angles, and when they saw March 13th as the anniversary date everyone in the office laughed immediately. Of course they did. Like my slogan says – ‘It’s ALWAYS funny when it comes from Uranus!’ And it is. I can’t wait to breathe life into a King.

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