Wednesday May 15th, 2013 – Fox Lake, IL
I got up much earlier than I had intended to this morning to do a comedy segment on the ‘Stone and Double T Show’ on WXRX ‘The X’ in Rockford, IL. I really like those guys, and we usually do a weekly call in bit on Monday mornings. We missed this week, so they rescheduled it today.
I have mixed feelings about doing that show, but it’s fun so if they keep calling I’ll keep doing it. The guys themselves are great, but I’m not sure if anyone who listens to that station likes what I do. It’s really hard edged rock, and that’s just not my audience as a rule. I try to be entertaining, but I’ve never once had anyone come to any show I’ve done saying they’d heard me on ‘The X’.
Does that mean I should stop doing it? That’s a tough call. It doesn’t hurt to get radio exposure, but it’s not helping either. I’ve spent a lot of time over the years on the wrong radio stations, and I think some of my best work has fallen on deaf ears. It’s discouraging, but that’s how it’s been.
I still can’t believe I’ve worked for THREE country radio stations. Yikes. I’m not a fan of that genre at all, even though I grew to respect it during my tenure. That’s not my audience either, but those are the stations I was able to get jobs so that’s where I went. It makes me have doubts as to the competence of radio in general if they’d hire me three times at country stations, but they did.
I’m also experiencing serious doubts about continuing to host ‘The Mothership Connection’ on AM 1050 WLIP in Kenosha, WI. Again, it’s great fun but who’s listening? It’s a small station in Kenosha, WI with a weak night time signal. We do have a certain amount of loyal listeners every week who hear us live and a few more on the net, but is it enough to keep doing it? I’d think not.
I wish the show came with a paycheck, but it doesn’t. How can I generate one? I don’t have the slightest idea. I have a meeting with John Perry from the station tomorrow and we’ll either come up with a plan to earn some money or I’ll shake his hand and thank him for the fun opportunity.
The ultimate goal is to get on a station that fits my personality, and find a way to stay on the air and get paid. That’s proven to be a whole lot easier said than done, but unfortunately being taken off the air has not been my fault. If I could manage to put together a nice run somewhere that has a listener base in my wheel house, I’ll be set for life. But I’d also be set for life if I hit the lottery.
Unfortunately, the odds seem to be about the same. Every time I get on a station that would be a fit, something happens to end it prematurely. ‘The Loop’ in Chicago was a perfect fit, but just as we were starting to get some legs we got fired. Then I was part of ‘Jerry’s Kidders’ with Jerry Agar, Ken Sevara and Tim Slagle on both WLS and WGN in Chicago. That was also a winner.
Had Jerry not been blown out the door, we’d still be on the air and have that coveted following I’ve not been able to attain no matter how hard I’ve tried. For some reason, I just haven’t had the chance to gel at a place that fits. I love being on with Stone and Double T, but they’re not where I’m ever going to get any mass recognition. If they were Bob and Tom, I’d be a national draw.
I have a hard time figuring out where the radio business is headed as a whole. It’s always been insane, but there was a certain air of mystery about it. Local programming was plentiful and of a high quality. Now everything is pre recorded in another city and it’s very impersonal. I’d love to have a steady job somewhere, but I don’t know of any that exist. The Stone and Double T shows of the world are becoming rarer and rarer, and that’s a shame. Radio’s best days are behind it.