Posts Tagged ‘gimmick’

Sports Comedy With Balls

July 29, 2014

Thursday July 24th, 2014 – Island Lake, IL

A lot of things sound really great in theory. Communism is a big one, but nobody has been able to pull it off successfully for any significant amount of time. Polygamy is another. It sounds like a party, but there are laws against it for a reason. The success of any idea lies in the execution.

When I lived in Los Angeles in the mid ‘90s, I knew I needed a gimmick to separate me from a ridiculously large glut of white males trying to make a dent in standup comedy. Supply was FAR greater than demand even then, and I saw it. From my longstanding background in pro wrestling promotion, I zeroed in on a persona I thought would get me the most attention and get me seen.

That idea was to become “The Sports Comedian – With Balls”. I’d asked my friend and mentor Ross Bennett what he thought I should focus on, and he asked me what topics I knew best. I told him I knew sports, and I wasn’t lying. I have been a rabid sports fan since I was able to tie shoes.

Ross’s answer was fast and simple: “Well, why don’t you call yourself The Sports Comedian?”

It clicked with me immediately, and I spent all the money I had at the time to get photos taken in sports jerseys. I even had sports cards of me printed up. I got a crew cut like I though a sports comedian should have, and I proceeded to try and book myself. That’s where the glitch came in.

I didn’t think of it at the time, but not everyone is as enthusiastic about sports as I am. In fact, a whole lot of people couldn’t care less about it – especially women. Granted, there are quite a few women that do follow sports at least casually, but not nearly enough to support what I was doing.

I vividly recall getting on stage with this idea more than a few times, and seeing people’s faces tune out as soon as I said I was going to talk about sports. There were some nights that went very well, but it was too inconsistent so I dropped it after a few months and dove head first right back into the pool of anonymous Caucasians. “Mr. Lucky” is what I tried next, and that jury’s still out.

Times have changed and so have I, and I think the time is right to try this idea again. I have the chance to dust it off on Monday August 11th, at Zanies Comedy Club on Wells Street in Chicago. Every few months they give me a Monday night and let me do whatever I want – within reason. I told them I wanted to try this idea, and they gave me the thumbs up. I really think it will succeed.

Everything is so compartmentalized with the advent of the internet, and that wasn’t the case the first time I tried. If this is marketed correctly – and that’s the rub for just about anything – I know I can carve out a great niche market. People that love sports are rabid, and there are MILLIONS of us nationwide. If I can tap into that market, I have to believe I can make a comfortable living.

Even if I would only do it part time, I think I could still do more than ok. Every sports team on every level has an awards banquet or a pre season kick off dinner, and if this idea was presented properly I know it would get some bites. Well, I think so anyway. Here’s my chance to prove it.

I’ve got a killer lineup of comedians already lined up, and if nothing else it will be fun to hang out with them. I am going to rattle all the media cages I can, and hope I can get some publicity. http://www.zanies.com

Twenty years ago I threw everything I had into this gimmick. The time wasn't right then, but I think it is now. We'll see. Come on out to Zanies Comedy Club in Chicago on August 11th. www.zanies.com

Twenty years ago I threw everything I had into this gimmick. The time wasn’t right then, but I think it is now. We’ll see. Come on out to Zanies Comedy Club in Chicago on August 11th. http://www.zanies.com

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Here Comes The KING!

February 21, 2013

Wednesday February 20th, 2013 – Milwaukee, WI

   I truly believe 2013 is going to be my most memorable year ever – and in a good way. I feel an energy building and positive things are happening all over the place. This is exactly the way I’ve always pictured it, but for whatever reason it’s taken this long to finally happen. I am SO ready.

I’ve already had a great experience filming a TV spot for Comcast in Indianapolis this year and I think that will lead to other opportunities as the year unfolds. I knocked that spot out of the park and did different material than I did on my Craig Ferguson spot – which was four years ago now.

The Laughing Skull Festival will be a positive experience in Atlanta in March, as everyone that has done it has nothing but raves about the entire vibe of the event. Then in April it’s a chance to shine in my hometown of Milwaukee with a series of ‘Schlitz Happened!’ shows. It’s all a dream come true, and exactly what I want to be doing. I’m finally starting to see a payoff for my efforts.

Today I got the best possible birthday gift I could imagine when Jon Greenberg called to invite me to be a part of a promotion on March 13th for the Milwaukee Admirals hockey team as they’ll be doing a “Tribute to Uranus Night”. Anyone who knows about Uranus knows March 13th is the date Sir William Herschel discovered the planet in 1781, and it’s the perfect day to pull this off.

I’m not exactly sure what the final outcome will be, but I get to make an appearance during the game as The King of Uranus and I couldn’t be more thrilled. What fun it will be to show up with full regal splendor and walk out on the ice in front of hockey fans. Some may boo, others will be stunned – but EVERYONE will laugh and that’s the whole idea. This legitimizes this gimmick.

I’m especially thrilled to be doing this for the Admirals, as they’ve always been marketers and promoters of the highest order. My friend Tom Green used to sing the national anthem at games in full Elvis regalia, and it was a fantastic promotion that fans came to know and enjoy. They’ve always been ahead of the curve with their promotional savvy, and this is the perfect gig for me.

I have known Jon Greenberg and Admirals VP of Business Development Mike Wojciechowski for years and couldn’t think higher of both of them personally or professionally. Woj is naturally funny and has always been a fan and supporter of mine and Greenie worked in the front office of the Milwaukee Brewers for years and would always leave tickets for me whenever I needed any.

These are exactly the kind of people I want to work with and be around, and I’m flattered they decided to let me be a part of this event. Nobody else on Earth could pull this off and if nothing else it will be one of the most memorable nights of my life. Who else could be King of Uranus or more importantly – who else would even WANT to be? I’m going into this without competition.

This could be a huge success or a total flop, but I’m totally betting on success. Greenie told me they’re always looking for promotional angles, and when they saw March 13th as the anniversary date everyone in the office laughed immediately. Of course they did. Like my slogan says – ‘It’s ALWAYS funny when it comes from Uranus!’ And it is. I can’t wait to breathe life into a King.

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