Posts Tagged ‘Gene Simmons’

Brand New Heroes

December 18, 2013

Tuesday December 17th, 2013 – Island Lake, IL

I’m finding myself thoroughly enjoying my focused pursuit of improving the marketing aspect of my career, and I predict enormous improvement in 2014. I’ve got a whole new area on which to focus, and it’s one that has been painfully neglected over a long period of time. It won’t take a lot to show significant improvement, but I’m shooting a lot higher. I want to be one of the greats.

That means I need a whole new set of heroes to emulate. When I was focusing on comedy and little else, I studied as many of the greats as I could in that field. I had my personal favorites like Rodney Dangerfield and George Carlin, but even if I wasn’t a fan I’d study anyone that had had even minor success. I watched everyone I could, and learned a lot even from the less than stellar.

The same is going to be true of my pursuit of marketing excellence. I wouldn’t put Dane Cook in the top 500 of comedy acts I’d study. He doesn’t make me laugh in the least and never has, but his marketing prowess fascinates me. He came along at a time where he saw how to use internet tactics to garner a loyal rabid following. He’s a master marketer, and one of my new templates.

I’ve always loved Jeff Foxworthy personally, but his marketing prowess makes me admire him that much more. He’s always been razor sharp in that department, and I am going to revisit what he did to put himself over the top. I respect the guy onstage and off, and there are lessons for me in what he did. I’m studying attributes in people I’ve never really paid close attention to before.

Jay Conrad Levinson is the father of Guerrilla Marketing, and sadly he passed away recently. I was fortunate enough to meet him at my friend Steve Olsher’s “Internet Prophets” event not long ago. I got to spend a few minutes with Jay, and really enjoyed his demeanor. He was charismatic.

Dan Kennedy is another name in marketing gurus. So is Jay Abraham. There are others thicker than bugs on a trucker’s bumper all over the internet, but I’ll start with the top recognized names and work my down from there. I am soaking in all I can, and loading my gun with new bullets.

I’ve always been fascinated by master marketers and promoters, but from afar. Now I’m doing it from a much closer point of perspective, and hope to become one myself. Names 99.9% of the public has never heard of but still became multi millionaires such as E. Joseph Cossman, Melvin Powers, Joe Karbo and others are the ones I’m going to study and model. Those are my heroes.

It honestly doesn’t matter to me if I ever get famous. I’d love to be well known, but that’s not the same animal. Matt Groening of ‘The Simpsons’ is well known. The Unabomber is famous. It doesn’t always pay a dividend to be famous. Infamy is technically fame, but I want no part of it.

Gene Simmons of KISS has always fascinated me. His marketing acumen is off the charts, yet their music is iffy at best. I’ve never been a KISS fan, but I love how they have created a money machine and I’d like one too. It doesn’t have to be as big, but steady cash flow would be sweet.

There are many others I haven’t even heard of yet, but for now I have a giant pile of articles to read and digest, and PDF files I’ve been compiling on my computer for years. I’m going to dig in and get to work. A lot of people have a big head start on me, so I have some catching up to do.

Can you identify this person? It's ok if you can't, he can buy and sell you and me like railroads on a Monopoly board. He's done ok for himself.

Can you identify this person? It’s ok if you can’t, he can buy and sell you and me like railroads on a Monopoly board. He’s done more than ok for himself.

Here's another face you may not recognize, but Jay Conrad Levinson made a huge mark with his 'Guerrilla Marketing' brand. He was a giant in his field.

Here’s another face you may not recognize, but Jay Conrad Levinson made a huge mark with his ‘Guerrilla Marketing’ brand. He was a giant in his field, and his work will live on.

Melvin Powers started the Wilshire Book Company and made millions over a fabulous career in mail order. I bought books from him, and eventually came to know him personally. He's a very generous person and extremely successful, even though most people have never heard of him. www.mpowers.com

Melvin Powers started the Wilshire Book Company and made millions over a fabulous career in mail order. I bought books from him, and eventually came to know him personally. He’s a very generous person and extremely successful, even though most people have never heard of him. http://www.mpowers.com

Blockbuster Needed

October 2, 2013

Monday September 30th, 2013 – Fox Lake, IL

I read an article years ago about Mario Puzo, author of “The Godfather”. What I found to be of interest was that he had intentionally set out to write a blockbuster, something he’d be known for to the masses and would bring him money. He’d written some other books that had received high critical praise but hadn’t gotten him anywhere, and he had a wife and five kids he needed to feed.

I also remember seeing an interview with Gene Simmons of KISS, and he talked about both he and Paul Stanley setting out to create the ultimate band they had never seen or heard but wanted to as fans. They wanted to create an ultimate fan experience that would turn them into superstars.

Both Mario Puzo and KISS have done more than well, but I also recall listening to an interview with Quincy Jones not too long ago talking about the creative process behind Michael Jackson’s “Thriller”. He said everybody who ever sets out to make a record thinks they’re going to change the world, but there are factors beyond anyone’s control and if it happens it’s entirely by chance.

I think Quincy Jones is one of the most brilliantly creative minds of our time and what he says has validity, but I’ll bet Michael didn’t look at it that way. He was coming off a wildly successful “Off The Wall” album, and was firing on all cylinders. He was looking to rule the music world.

All of these examples swirl in my head as I sit and think about what I can do to create a similar sensation in the comedy world. I don’t know exactly what that is, but I sure know what it isn’t – plain white males telling randomly assembled jokes and routines. That’s not the way to make an impact these days, even though it worked for many years. Those days are gone and won’t return.

The world has simply changed too much for that model to remain relevant. It used to be if one could manage to get on The Tonight Show with Johnny Carson or maybe David Letterman, there would be a large enough audience where it could make enough of an impact to launch a career. If Johnny happened to think an act was funny, he or she became the golden child of show business.

It’s no longer that way, as there isn’t any single outlet that can make anyone that quickly – with the possible exception of You Tube. Something can still go globally viral in a short time, but that doesn’t guarantee anyone stardom. Recognition and stardom are not at all the same. Any frat boy can light a bottle rocket out of his poop shoot and film it, but how does that translate into money?

There used to be a circle of industry people that would watch The Tonight Show, and they’d be fighting the next day to get a piece of any new meat that made an impression the night before. In this new setup, it’s everyone for him or herself and no one path is the right one to take anymore.

The good news is, I realize the pickle I’m in and am looking to do something about it. The bad news is I have to survive month to month doing what I’ve done my entire adult life. I might have made a living doing it, but it wasn’t the recipe to be a superstar. I need to revamp my approach.

I don’t think my ego needs to be a superstar, but my wallet could sure use it. I would be able to help so many others, and that would be my ultimate end focus. Mario Puzo and KISS succeeded, why couldn’t I pull it off too? My gut feeling is that my secret of success emanates from Uranus.

Mario Puzo set out to make money first. And he did.

Mario Puzo set out to make money first. And he did.

Gene Simmons and Paul Stanley wanted to create "the band they never heard or saw", and they did!

Gene Simmons and Paul Stanley wanted to create “the band they never heard or saw”, and they did!

Was it luck? Some, but there was a LOT of talent there too.

Was it luck? Some, but there was a LOT of talent there too.

It's always FUNNY, when it comes from URANUS!

It’s always FUNNY, when it comes from URANUS!