Posts Tagged ‘Edsel’

I QUIT!

May 23, 2013

Tuesday May 21st, 2013 – Fox Lake, IL

   There’s a major upheaval going on inside my head, and I couldn’t be more excited. I know that I need to completely rewire my beliefs down to the core, and as scary as that may be I’m ready to dive in with both feet and make a full commitment. Upgrading my car was a very positive start.

   The next thing that needs to be tweaked heavily is my model for career success. The world I’m in now both professionally and as a whole is completely different than the world I started in, but that can be said of anyone. We’re all learning to adapt and adjust, but the older we are the harder it is to do. Comedians of my generation were spoiled. We got to experience those fabulous ‘80s.

   That was an amazing time to be a comedian – probably the best ever. I’m delighted I got to see and experience it firsthand, but those days are gone forever. I can’t go on conducting business as if times haven’t changed. They absolutely have, and comics from my generation are hit hardest.

   We all clearly remember when there were more clubs than acts, and anyone with a phone and a functioning car could get booked enough to at least squeak out a living. It only lasted for a short time, but boy was it fun. It’s nothing like that now, and that means I have to come up with a new plan – or have a plan period. Back then nobody thought about anything other than their next gig.

   We were able to easily bring in a livable wage almost immediately – even as an opening act – so that virtually NOBODY even thought about merchandising except my friend James Gregory from Atlanta. Kudos and then some to James for being the nationwide leader years before I saw anyone else do it. People used to snicker at him for selling his wares, but who’s laughing now?

   James was smart enough to treat comedy like a BUSINESS. That’s exactly what it is, but most of the rest of us weren’t that smart. We stupidly assumed everything would ‘just work out’ for all us and even stupider than that we assumed it would last forever. I’m embarrassed that I did too.

   Nobody pictures getting older or the times changing, and NONE of us saw the internet coming – not even James. That was the giant fire breathing cross between an elephant and a dragon that mysteriously appeared out of nowhere and completely changed the game. It took a while, but it’s here to stay. Anyone who enters the game today has a whole new set of paradigms to deal with.

   I can’t speak for the others of my generation, even though I know more than a few aren’t liking the way things have evolved. I’m not thrilled with it myself, but I have to enter into a mindset of today in order to continue or you can make my next check out to ‘Mr. Edsel’. It’s a new world.

   Unfortunately, funny has little or nothing to do with the game today. It’s all about being able to get noticed. Who has the most Facebook friends? Who can put asses in seats? It wouldn’t matter in the least if the ‘next big thing’ in comedy wouldn’t get ONE laugh. If he or she could fill seats in a comedy club, they’d be instant headliners. I didn’t create this world, but it’s where we live.

   If Charles Manson and O.J. Simpson were to be released from prison and decide to do a tour of comedy clubs, they’d sell out coast to coast in minutes. Again, I’m just reporting the truth. I wish it mattered who’s funny and ethical and nice, but none of that has anything to do with anything. I don’t have to like the way things are going, but I do have to deal with it. The ‘80s are over on the calendar, and they have to be over in my head too. It was a great time, but I can’t live there now. I am now an internet marketer specializing in humorous content. As far as a comedian – I QUIT!    

Fred Sanford Revisited

February 12, 2013

Sunday February 10th, 2013 – Lake County, IL

   I’ve been dipping my toe in the water with the antiques picking game, and I think I’m going to do pretty well for several reasons. I’ve been looking for another source of income that’s flexible, and I think this is it. It won’t be easy, but if I play my cards right I’ll be able to turn a fair profit.

Right now I’m mainly practicing my ability to pick items out of thrift stores. That’s not a huge source of guaranteed income, as all those items have to pass in front of a lot of eyes before even making it to the store shelves. Still, there are often trinkets that do and that’s what I want to find.

It becomes a poker game of deciding what I can get at a lower price and spin for more than my initial investment. There will be expenses of time and money if I choose to sell on Ebay or set up at a flea market, so I have to decide what I can do well enough with to make it worth purchasing.

I’ve scored quite a few smaller items already, and that gives me hope there’s a lot more to pick – especially when rummage sales start in the spring. I’m learning what to look for, and it’s a total switch from what I’ve been buying for the past twenty five years when scouring the thrift stores.

It used to be all I’d look for would be books, CDs, DVDs and maybe cassettes depending upon if I had a cassette player in the particular car I happened to be driving at the time. I’d often score great stuff for a very low price, but I discovered the turnover market wasn’t there. I never bought to turn it over, but after moving several times and having to drag it all with me I’ve restructured.

I have enough books to read for the next forty years, should I be lucky enough to live that long. I am now focusing on baubles and trinkets that can be spun for a profit, and that can include a lot of things from jewelry to glassware to furniture to vinyl records just to name a few. There are all kinds of possibilities, and I have a whole lot to learn about all of them. Right now I’m guessing.

For example, I stopped in Goodwill on my way to a gig a few weeks ago and they had a sale on vinyl records. Albums were a quarter and 45s were three for a quarter. It’d been years since I had any records and I don’t own a turntable on which to play them, but I gambled five bucks on some older stuff from the early ‘60s that was in very nice shape. It was a calculated but affordable risk.

One of the albums was a ‘Bat Masterson’ TV show piece that was dated 1960. It’s in excellent shape, and I saw on Ebay that one had sold for $100. Bingo! I’m not saying I’ll get $100, but if it brings even $40-$50 I’ll be ecstatic. Now I have to find someone who is willing to pay me for it.

There were some other albums in the stack that were listed between $25 and $60, but again that in no way means I’ll get that. Still, I think I made a fantastic buy for my $5 and now I’m going to experiment with ways to turn it all for a profit. It’s all a risk, but I’m into the whole pile for a fin.

This kind of stuff is everywhere and always has been, but I wasn’t looking for it until now. It’s certainly not my goal to become a modern day Fred Sanford, and the last thing I want is to waste my time thinking I’m going to get rich quick. I’m not delusional going into this. It’s a transition.

Hopefully it can help me make a few bucks to keep me off the lower end gigs on the road, and when I am on the road it’s something I can do to productively use my time to make contacts that hopefully I can use to move some of the inventory I do get. I’m learning quickly that winning in this game is about knowing where to sell things BEFORE they’re bought. That takes a network.

I’ve got a few comedy contacts that do this kind of thing either for side income or to earn their actual living. Greg Willet is in Appleton, WI and he’s a full time dealer. Greg has been generous with his time in helping me get started, and he informed me of a pick where an old baseball card that was found in a scrap book brought $92,000 at auction. Big ticket scores are still out there.

Someone wins the lottery every week as well, and I’m totally aware this is a long shot. I don’t expect to make a million dollars tomorrow, but with a little effort and smarts applied to what I’m already doing I think I can use it to make a few extra bucks. I’m not looking to cheat anyone and I am going to report every penny of profit to the IRS – but I will take all my legal deductions too.

Today I ventured out to test the waters at a couple of small flea markets that happen to be near where I live. I just wanted to get a feel for what’s out there these days and see if setting up at one might be in my near future. I wasn’t impressed with either one as a whole, but there were dealers at each one that stood out so I’m glad I went. I ended up learning from them all – good and bad.

One ingredient that was painfully missing from the mix was showmanship. Way more than not, most of those who set up just threw everything in a pile and let it sit. A few of the dealers would say hello as I walked into their domain, but most did not. They sat there knitting or reading their book or whatever they were doing, and it was interesting to monitor how each person behaved.

Signage was another thing that caught my eye. A few of the sellers had eye catching signs that let me know how much their merchandise was, but most others had sloppy hand written stuff that was very unappealing to the eye. If I would set up at a show like this I would handle it differently and I bet I’d do well. My entertainment background would set me light years ahead of the pack.

I could see myself dressed up as The King of Uranus at some big flea market, and attract a long line of people to my booth to buy things. I could do some kind of humorous presentation and sell funny items like joke books or farting dolls or something I can pick up cheap and spin for profit.

All of this is all about the show, and I know it going in. It’s not my goal to spend the rest of my life looking for rare Edsel hubcaps or ‘I Like Ike’ buttons. I want to use those things to help turn a buck, but that’s about it. I enjoy the treasure hunt aspect, but the real buzz comes from a show.

I want it all to tie in together, and I think it can. If comedy fans know I wheel and deal antiques they might sell to me before approaching a stranger – especially if I develop an honest reputation as I intend to. If antique customers know I do comedy, they might become fans. It ties together. I am not taking this lightly, and I know there is work involved in addition to a need to get educated in a lot of areas of expertise so I can make smart choices when buying things. I have work to do.

Uranus Is Coming To Life!

February 28, 2010

Friday February 26th, 2010 – Chicago, IL

Slowly but surely, Uranus is showing signs of life. It’s my job to determine whether that life will be intelligent or not, so I’m trying to think things through thoroughly beforehand so I don’t make any stupid mistakes. It doesn’t guarantee I won’t, but I’m being cautious.

My t-shirt printer Marc at Innovative Ideas in Antioch, IL called to let me know my first batch of t-shirts was ready and I hurried over to pick them up. It’s a simple design and it’s only on two dozen items, so if I can’t sell them all at least I’m not gambling my life away.

I’ve heard about all the websites where they’ll make one shirt on demand, and I suppose that’s the least gamble, but I didn’t like their products and fee structure so I decided to do it this way. I wanted to find a t-shirt printer guy I could work with, and I think I did. Marc is very laid back and has twenty years experience in the business. I feel a synergy there.

He put one of my shirts in his store window and said he’ll gladly test them out. If we hit on a winner, I’ll gladly cut him in on sales if he displays them for me. He’s willing to give me some test marketing, and that’s what it’s all about. Comedians test jokes on stage, and this is testing them on his store wall. What lines will get people to pull out their wallets?

I’m excited about this process, but I’m far from finished. I still have to create content on the website in addition to getting the whole mailing fulfillment system down pat for when I do actually start getting some orders. Then there’s records, taxes, advertising, coming up with new product ideas, it’s never going to end. That’s what it takes and I’m fine with it.

This is either going to be my retirement fund or a flaming explosion of a failure. I think I have a winner of an idea, but so does everyone who starts out in business. I’m sure every meeting before releasing the Edsel or New Coke was loaded with smiles and optimism.

I think I’m doing things right, and that’s why they’re taking so long. I had the chance to partner up with several people already, and I’m glad I turned them all down. In retrospect, I don’t think any of them would have worked out, and I’d be into someone for percentage of a company that’s either limping along or out of business altogether. I’m still in charge.

I waited to find the right website guy in Mark Huelskamp, and I think I did. He’s been a great help and he feels totally right. I feel the same about Marc with the printing aspect of it. He’s the right fit. We all understand if this works we’ll all have business for the future.

With the economy and times the way they are, even if this does all end up blowing up in my face, it will have been a fantastic learning experience and I ended up doing it my way. I love the challenge and accept the responsibility. Now it’s time to prove that I was right.

One thing I wasn’t good at in comedy was savoring every little milestone when I started out. There are many steps, and I was always looking to the next one. Today I’ll let it settle in that no matter what happens, my first shirts are DONE. It’s real! Uranus is underway!!