Wednesday July 23rd, 2014 – Island Lake, IL
I want to talk more about the whole game of getting on television. Ultimately, it’s what makes or breaks a true career in the entertainment business and everyone that succeeds needs to master it and find their outlet. Some may have a different platform than others, but television is the key.
It used to be that once a comedian – and I’m sure singers, dancers, magicians, ventriloquists as well – got on a big show like Ed Sullivan or Johnny Carson, they were as good as set. They’d get all the agents that were anyone fighting over them, and usually end up with a guaranteed income.
There were a few that flamed out, but for the most part those shows were the showcase for the very best of the best in any field of entertainment. If one was lucky enough to get on a show like that, literally MILLIONS would see them in one shot. It’s not like that anymore, and never will be. The days of the world wide mega star entertainer are over thanks to one reason – the internet.
There will be a few that slip through, but it won’t be like it was. Everybody in society had seen Bob Hope when he was popular, but not everybody has seen Justin Timberlake or Beyonce. The fan bases of those people tend to be in their own generation, and it’s not necessarily a negative.
It sure allows for more specialized serving of one’s audience, and also gives more entertainers a taste of the enormous success that used to be reserved for only the elite marquee names like an Elvis or Frank Sinatra before him. The Beatles were huge too, as was Michael Jackson. Now we have a ton of acts carving out their own smaller empires, with most of the world oblivious to it.
Getting on television is still important, but not nearly as important as knowing how to manage the internet. The game has changed completely now in that schmuckos like me and everyone else with a computer can technically throw our hats in the ring and start making our own appearances on “television”. It’s not network television, but the possibility does exist for it to be seen all over.
I’m not just talking national television, I’m talking WORLD WIDE. “Going viral” is possible, even though it’s not likely just like buying a lottery ticket doesn’t make you likely to win. What it does is gives one a chance to win, and today’s entertainer needs to come up with a battle plan.
The biggest mistake I’ve seen made over and over is people putting things out there too soon. I hear the newbies talking about how they have six videos and four CDs and “did an hour” at some toilet club somewhere that was recorded and is now a “one hour special”. I hear this constantly.
The trick is to make a special truly special. Years of hard work and polish can’t be avoided if a comedian or any other act wants to break through the crowd. These are things nobody gets told at the beginning, and it’s wrongly assumed everything they do needs to be recorded and thrown out there for the universe to see. I equate this with dirty diapers. Should those be displayed openly?
Of course not. They should be changed in private and thrown out. Eventually the baby will not need to wear one anymore, and it’s a non issue. The same is true for entertainers. Don’t show us your dirty diapers on You Tube or anywhere else. It’s a whole new game, and I need to master it like everyone else. It’s a good thing I have a lifetime of experience. I am really going to need it.