Schlitz Hits!

Saturday April 6^th, 2013 – Milwaukee, WI

   I did it! I officially turned an intangible dream into a rock solid reality, and it’s beyond exciting to know that not only did it go extremely well – it’s only just beginning. I’ve finally got myself a legitimate hit on my hands, and after more than my share of flops it feels so good I can’t sit still.

   “Schlitz Happened! An Old Milwaukee Blatz from the Pabst” made its official debut tonight at The Northern Lights Theatre at Potawatomi Casino in Milwaukee for two shows, and I could not be any happier with how everything turned out. It went about as well as anyone could hope for.

   I knew going in I didn’t have a finished product, so my expectations were low. My main worry was if anyone would come out to see it, but that went away quickly as I watched a line of people waiting to get in the theatre at 7:50. I could barely refrain from jumping and screaming with glee.

   All I need is for people to latch on to this concept, and I’m going to be able to do this for years to come should I choose to and why wouldn’t I? I have all this local knowledge deep inside, and where else could I ever use it? There are enough people who know what I’m talking about to put it to use for everyone’s benefit. It’s going to take a lot more polishing, but the raw spark is there.

   The shows tonight were at 7 and 9, and there were more people at the first show then they have ever had for Bonkerz Comedy Club shows. BINGO! That’s all that matters right there. The show doesn’t have to be good unfortunately; it just has to get people in the door. I’m learning that’s the key ingredient in show business – even though it goes against all of my instincts as a performer.

   I’m not saying I don’t want it to be a good show, I totally do. But it doesn’t matter how good it may be if nobody comes out to see it. Tonight they did, and it was wonderful. The second show’s crowd was a bit less than the first, but together for both shows it was their biggest attendance for comedy shows ever. That’s not a bad way to start, but I’ve got a long road of hard work ahead.

   I’m not taking any credit for any of what happened tonight. Potawatomi has a high visibility in town with media, and they were the ones who got the word out. Bob Rech is the one who gave it the green light after hearing about it from booker Joe San Felippo. I sold Joe, Joe told Bob, and it grew from there. Bob gave it a shot, and Kim Mitschke and the P.R. department went from there.

   The word was put out, and then we had our dry run last Tuesday. Every opportunity was given to me to have the best chance of performing for a full house, and that’s how it came about. I had a few people I know show up to support, but the majority of who came out were total strangers.

   THEY are the ones who have to like this show, and judging from the response they totally did. I encourage audience participation at a certain point, and both shows had a lot of it – and exactly the way I wanted it. Nobody was yelling up drunken gibberish. They added to the show’s flavor.

   The first show was a challenge to maintain an hour and twenty minutes, but I did. I had an idea of what I wanted to do, but being up there for that long isn’t easy. I threw in some standup bits to assure I wouldn’t totally bore them, and it worked. I did my time, and had plenty of material left.

   The second show felt a lot more relaxed. I felt a major improvement in only one show, and the crowd was really into it. I ad libbed all kinds of stuff, and they got it all. I’m not cocky, but I just know this is a big hit. It will take a lot more work, but I’m totally up for it. Schlitz is happening!

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Tags: Blatz, Bob Rech, Bonkerz Comedy Club, Joe San Felippo, Kim Mitschke, Milwaukee, Northern Lights Theatre, Pabst, Potawatomi Casino, Schlitz Happened