Building A Brand


Wednesday March 20th, 2013 – Milwaukee, WI

Today I needed to be in Milwaukee for a recorded video interview with Jason Evans who owns and runs a website about Milwaukee comedy called www.mkefunny.com. Jason is coming up the ranks as a comic himself, and I like him a lot. He’s a student of the game, and is paying his dues.

Jeff Lampton was also there, and he’s another Milwaukee comic I like and respect. Jeff has his own style and agenda, and it’s not one that most people would have the ‘nads to do. Jeff chooses to do what would probably be labeled as X-rated comedy, and that has always been dangerous.

Lenny Bruce chose that route as did George Carlin, Redd Foxx and a precious few others in the annals of standup comedy. There is an audience for that style of comedy, but more often than not those kinds of performers get blackballed and aren’t able to work places most other comics are.

It’s difficult enough trying to hack out a living as any kind of entertainer, but trying to fit into a controversial niche cranks those odds up past astronomical. I’m not saying it can’t be done, but it sure does make the trip more difficult. I respect anyone who sticks to their guns and follows their inner creative vision, which Jeff is choosing to do. Hats off to him, and I wish him only the best.

I never chose to go that route, and it was a conscious business decision. Foul language doesn’t offend me at all. I’ve been around it as long as I can remember, but this style of comedy isn’t just about swearing. It’s about trying to make points about subjects that can be considered volatile or controversial by a large percentage of the public. It takes guts and skill to do that style correctly.

Lenny Bruce and George Carlin got arrested for what they said, and although it was wonderful publicity for both of them I never wanted to rattle those cages. I want to get laughs, and that will hopefully get me paid. Does that make me a sellout? So be it. I’m there to entertain my audience, and there is more opportunity to get work for someone who can work clean if word can get out.

That’s why I drove up for the interview, as it was about my ‘Schlitz Happened!’ shows coming up in April at the Northern Lights Theatre at Potawatomi Casino. Hopefully I can attract comedy fans that follow Jason’s site, but I want to take it much farther than that. I want this to be part of the Milwaukee community as much as the subject matter I’m talking about. I want to be a brand.

   In a perfect world, this will be something that will be in demand locally from everything from church festivals to libraries to private parties to a stage at Summerfest or the State Fair. It will be a totally clean show, and I’m consciously choosing not to use any swearing at all. NONE. It’s not a nightclub comedy show. I’ve done that, but this isn’t it. This is designed for a broader market.

I want Milwaukeeans who have never been to a standup comedy show to become loyal fans of what I’m doing so they’ll come back again and again and send others. It will never be exactly the same show twice, as I’m going to allow for some audience input at times which will freshen it up and make each performance unique. It’s taken a lifetime to develop this show, but I am SO ready to make it a success. I’m grateful for this chance, and those who come see it won’t get cheated. 

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