Finding New Customers

Thursday May 26th, 2011 – Gurnee, IL

Pissing, moaning or bitching isn’t going to do me or anyone else any good. Neither will whining, complaining, bellyaching or sniveling. It’s a fact that times are tough and getting tougher by the minute, but the way to fight it isn’t with my mouth. It’s with my decisions.

I still think my ‘squared circle of Uranus’ theory can work tremendously well. I’m in an ideally central location between Chicago, Milwaukee, Madison and Rockford, and I think there’s a living to be made in that squared off area. There are MILLIONS of people from every demographic in the square, and if I were to focus on it I know I could be a top dog.

I’ll still go out on the road, but only places I like and know. No more one night slugfests in far away tiny towns that don’t show up on Mapquest. I’m past that, and not sad at all to put it in my rear view mirror. I’ve got some great stories, but I don’t want to keep doing it now. I don’t need any more stories. I need to build a nest egg, but first I’ll need the nest.

At least I’m still able to have some options. There are still open comedy clubs out there I like, even though that number is dwindling. I really enjoy Salt Lake City and Pittsburgh, even if money isn’t great in either place. It’s still fun to go there and blow the roof off the joint on a Saturday night and feel like a real live comedian, even if it’s only for a week.

Right now, that would be enough. I have friends in those towns, and I enjoy visiting like a vacation once in a while Other than that, I don’t want to be out on the road every single week like I used to. I’m not sure if there even is a solid circuit of club work like that right now. That would take a lot of effort to get booked, and probably wouldn’t be worth it all.

I had a productive lunch today with Jayne Nordstrom from the Lake County Convention and Visitors Bureau, and that’s a very good start. They’re there to help make a connection with other businesses in Lake County so hopefully we can make each other money. That’s why I pay my membership fee, and I don’t feel guilty in the least for asking them to help.

Jayne has always been fantastic about helping me whenever I‘ve asked for it, as have all the others in the office. It’s a very helpful staff, and they care about people. Now I have to take the time to make the contacts Jayne suggested, and plant some seeds for future work.

Then, I hope to do the exact same thing in Chicago, Milwaukee, Madison and Rockford so I can be a presence in all those areas. I want to get hired to do comedy shows, teach my classes, emcee events or coordinate entertainment for those who may need it. Knowing as many people in high places as possible doesn’t hurt, and that’s where I’m going to focus.

I had dinner with Karl Newyear ‘The World’s Funniest Lutheran’, another Lake County resident. He’s working on getting booked in churches, and I think that could be a big time up and coming market. The main thing there is to be squeaky clean, which I can totally do if I have to. I wouldn’t mind doing any venue that is hungry to see comedy. It sure isn’t in comedy clubs, which is where one would think to look. It’s time to find new customers.


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